Go-to-market consulting · Kirkland, Washington | Lisbon, Portugal

Operator-led leadership that turns strategy into revenue growth.

BC Global Partners provides hands-on leadership and fractional go-to-market operators across the full commercial engine, built on decades of experience scaling revenue at the world's most successful technology companies.

Leadership experience from Microsoft · Google Cloud · Amazon Web Services · LinkedIn

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Who we help

We are brought in at moments that decide the next stage of growth

Building the first function

Founders and early-stage teams who need a proven marketing and sales process, pipeline discipline and the first hires.

Leadership transitions

Companies that need an interim sales or revenue leader to keep the team steady and the forecast on track.

New products and AI launches

Teams taking a new or AI-powered offer to market, from positioning and pricing to the first lighthouse customers.

Private equity value creation

Portfolio companies that need predictable growth, sharper forecasting and a commercial plan investors can trust.

Services

Strategy and execution across the commercial engine

Fractional and interim sales leadership

For leadership transitions and companies building their first sales and operations function

Go-to-market strategy and AI commercialization

For new products, pivots and market entry

Revenue operations and forecasting

For boards and investors who need visibility

Sales and partner enablement

For teams selling on Day 1 to complex, committee-driven buyers

Channel and partner ecosystems

For companies scaling through resellers, integrators and marketplaces

Executive coaching and organizational design

For leadership teams in growth or transition

How we work

Three ways to engage

Every engagement is led by experienced team leads, with a services team of expert specialists available to add capacity when the work calls for it.

Ongoing

Fractional leadership

Embedded part-time leadership with clear operating rhythm and measurable milestones.

  • Strategic planning and business model shifts
  • Team coaching and hiring support
  • Written transition plan at handoff with measurable performance milestones
Defined scope

Go-to-market sprint

A focused project that delivers a working go-to-market foundation in weeks, not quarters.

  • Target Customer profiles with messaging and positioning
  • Commercial offers and pricing
  • Training and Enablement
Monthly

Advisory and board

A senior operator in your corner for strategy, investor conversations and key commercial decisions.

  • Board and investor preparation
  • Go-to-market and pricing reviews
  • Executive sounding board

Sample Process:  How an engagement runs

  1. DiagnoseWeeks 1 to 2: pipeline, forecast, team and go-to-market review with clear findings.
  2. DesignWeeks 3 to 6: priorities, operating rhythm, offers and a plan with agreed milestones.
  3. RunHands-on execution alongside your team: deal reviews, coaching and co-selling.
  4. Hand offA written playbook and transition plan so results continue after we step back.
Selected work

Recent engagements

Private equity-backed companyRevenue transformation

An AI-native revenue engine

Leading the go-to-market transformation and building a reusable, AI-native revenue engine playbook that the company can run and scale.

Go-to-market strategyAI commercializationRevenue operations
Early-stage AI agent trust platformBoard advisory

Go-to-market foundation for regulated financial services

Built the ideal customer profile, a five-role buying committee map, competitive positioning and sales materials for entry into European and British financial services.

Zero to onePositioningEnablement
Consumer products companyLeadership effectiveness

Organizational assessment and executive coaching

Scoped and delivered an organizational assessment and executive coaching program for the operating leadership team.

Organizational designExecutive coaching
Where the experience comes from

Our work draws on more than 20 years of commercial leadership at Microsoft, Google Cloud, Amazon Web Services, Dropbox and LinkedIn. That experience spans leading the shift to cloud, defining new business models and implementing AI-first operations.

About

Maria Groeschel, Founder and President

Maria has spent more than 20 years building and scaling commercial engines at Microsoft, Google Cloud, Amazon Web Services, LinkedIn and Dropbox. She has taken businesses from first sale to $1 billion, led sales organizations of up to 200 people, and guided major shifts to cloud, subscription and AI-first models.

She founded BC Global Partners to bring that operating experience to growth-stage and private equity-backed companies as a fractional leader, advisor and coach. Her focus is simple: turn strategy into a revenue engine the team can run, and leave behind a playbook that keeps working after the engagement ends.

Maria Groeschel, Founder and President of BC Global Partners
Based in
Kirkland, Washington, serving clients in the United States and Europe
Engagements
Fractional, project and advisory
Team
A bench of senior go-to-market, revenue operations and enablement specialists available to scale with each engagement
Sectors
Cloud, software, AI, financial services and consumer products
Contact

Let's talk about your next stage of growth.

Tell us where your commercial engine is today and where it needs to go. We will follow up within two business days.